A researcher mainly engaged in genetic-basis analysis of important economic traits of broilers, research of breeding technology, and development of new breeds. Dr. Wen serves as deputy director of Institute of Animal Sciences of Chinese Academy of Agricultural Sciences(CAAS), chief scientist for the National Broilers Industry Technology System, director of the Expert Committee of National Broiler Genetic Improvement Program, vice chairman of the Poultry Branch of Chinese Association of Animal Science and Veterinary Medicine, member of the poultry panel of the National Livestock Genetic Resources Committee, member of the Review Group of Animal Husbandry Discipline of the Academic Degrees Committee of the State Council, and Editor-in-Chief of Chinese Journal of Animal and Veterinary Sciences.

Yu Aizhi is a professor in the School of Economics at Central University of Finance and Economics (CUFE), who received her Ph.D. in agricultural economics and management from Huazhong Agricultural University in 2002. She has been playing the role of the director for the Centre of Rural Economy and Development (CRED) since its founding in 2014 at CUFE. Aizhi also serves as the Chief Expert of the Trade Alert and ?Remedy Committee of the Ministry of Agriculture and Rural Affairs for Poultry, an Economic Scientist of the Laying Hens for National Modern Agro-industry Technology System, an Expert Member of the laying hens Branch of the China Animal Husbandry Association, and an Permanent?Member? of the China Association of Foreign Agricultural Economics. Aizhi worked for the Food and Agriculture Organization(FAO) of the United Nations in 2018 and participated in the FAO-China SSC Projects in Ethiopia and Uganda. Her research focuses on food security, animal husbandry economy, agricultural commodities pricing, agricultural trade and investment. As PI and co-PI, Aizhi got over 60 grants or contracts in last 20 years from industry, foundation and government sources. She has published more than 40 papers and 4 books. And she won second prizes for scientific and technological progress in Hainan and Hubei provinces, second prizes for excellent social science achievements in Hubei, and major scientific and technological achievements in Hubei province.

College of Food Science and Technology, Nanjing Agricultural University, China Peng Wang, male, is a professor and doctoral supervisor. He is a team member of the National Center of Meat Quality and Safety Control and the meat processing Post Scientist of the National Broiler Industry Technology System. Associate Editor of 《Food Science of Animal Products》，editorial Committee of 《Foods》 and《Meat Research》, guest editor or reviewer of more than 10 SCI journals such as 《Food Hydrocolloids》. Expert of the domestic technical matching working group of the food technical committee of the International Organization for Standardization on meat, poultry, egg, fish and their products (ISO/TC34/SC6). Member of the working Group on poultry slaughtering and processing facilities and equipment of the national slaughtering and processing standardization technical committee (SAC/TC516). Expert committee member of poultry (egg) industry branch and technical committee member of science and technology standardization of China Meat Association. He was awarded the first prize of Science and Technology Innovation - Technology Invention of China Food Science and Technology Association, the Excellent Innovation Team Award of Shennong China Agricultural Science and Technology Award, and the first prize of Science and Technology Progress Award of Ministry of Education.

Dr. Hongfu Zhang is a researcher of Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences (CAAS), chief scientist of "Livestock Nutrition and Regulation Innovation Team", "Collaborative Innovation for Improving Quality and Efficiency of Pig Industry", director and post scientist of Production and Environment Research Laboratory of the National Broiler Industry Technology System. Environment Research Laboratory, Director and Post Scientist of the National Broiler Industry Technology System, Director of the Animal Nutrition and Feed Department of the Institute, Executive Deputy Director of the National Key Laboratory of Livestock and Poultry Nutrition and Feeding, and Director of the Key Laboratory of Animal Nutrition and Feed Science of the Ministry of Agriculture and Rural Development.

Guobin Tian Chinese Academy of Agricultural Sciences, Harbin Veterinary Research Institute researcher, the national broiler system of avian influenza prevention and control of post-scientist, a member of the National Technical Committee for Standardization of Animal Health, the first session of the National Committee of Experts on Animal Epidemiology, the Chinese Academy of Agricultural Sciences, the transformation of the Chinese Academy of Agricultural Sciences excellence; high-level talents in Heilongjiang Province, the provincial government special contribution allowance experts, the provincial excellent young and medium-aged experts, the provincial Jieqing recipient, another 70th anniversary of the founding of the country commemorative medals, He has also received many awards and honors, such as China Youth Science and Technology Award and National Outstanding Science and Technology Worker. Guobin Tian engaged in avian influenza research and technology promotion for nearly 30 years, he has developed more than 60 kinds of avian influenza vaccines and diagnostic reagents, obtained 21 certificates for new veterinary drugs, and developed vaccines that have been applied to more than 300 billion doses nationwide. He has received 17 scientific and technological awards, including the first prize of National Progress (3rd), the second prize of National Invention (4th) and 5 provincial first prizes.

an associate professor and doctorate holder in management at Hebei Agricultural University College of Economic and Management. In the meantime, he has positions as a consultant for Qingdao Jincheng Enterprise Management Co., Ltd., a director of the China Branch of the Global Association for Small and Medium-sized Enterprises Entrepreneurship, and a member of the Hebei pig industry system economic and policy post expert group. primarily conducting research on the economies of animal husbandry and rural industrial economies.He has been concentrating on and studying family farms in recent years and that has also overseen and taken part in several Ministry of Agriculture and Rural Affairs family farm-related research initiatives.

Dr. Han Zhihui, PhD in Management Science and Engineering, Postdoctoral Fellow in Business Administration (Consumer Big Data Direction), President of Guanghwa Best Marketing Consulting Agency, and a leading figure of the Chinese Brand Value School. 2016, Dr. Han Zhihui was appointed as an expert member of the Expert Committee on Agricultural Product Processing Industry of the Ministry of Agriculture and Rural Affairs.

Mr. Guo, with 20 years of management consulting experience, was the Vice President of KWIH China, Head of Shenzhen Office and Global Senior Partner from 2009-2023.Prior to that, he served as Industery Leader and Consulting Manager at Aonhewitt, another world-renowned HR consulting firm. Prior to entering the consulting industry, he held executive roles in a number of well-known companies, and is now a partner of local consulting firm, Hill & Knowlton.

Mr. Li has been engaged in the broiler industry for nearly four decades and has successively served as head of broiler business operations in the CP Group, OSI Group, and Dachan Group. He became the president of the China Broiler Alliance when it was founded in 2014. He has been the Secretary General of China White Broiler Industry Association, China Animal Agriculture Association since 2022.

Ph.D. in Animal Genetic Breeding from China Agricultural University, is the Vice President of Shengnong Development and President of Shengze Biotechnology Co., Ltd. and is engaged in “Shengze 901” breeding and the production of “Shengze 901” progeny and grandparents. He has worked in Beijing Poultry Breeding Company, engaged in white feather broiler breeding, and bred a new strain of “Avion 2000”. In addition, he served as Senior Vice President and Assistant General Manager of Beijing Poultry Breeding Company and General Manager of Shandong Fengxiang Group Breeding Division in 2007 and 2013, respectively.

Sijne van der Beek is the Chief Technology Officer of Global Layer Genetics, part of the EW Group. He oversees the Research, Innovation and Breeding Program activities of the layer genetic companies that are part of the EW group. Sijne is born and raised on a farm and got his animal breeding master and PhD degrees from Wageningen University. Throughout his career in several roles in the animal breeding industry, he has been dedicated to innovations that lead to improved lives of farm animals, of farmers and of people across the world. He is honoured that today he can do this as part of a globally leading company active at the start of the egg production supply chain.

Vice President, Beijing Wode Chenlong Biotechnology Co. Deputy General Manager, Beijing Huadu Yukou Poultry Industry Co. Ltd. Director of WOD Poultry R&D, China Her work focus on layer and broiler breeding. The Jing series of layer varieties bred by her team, are the most popular layers in China, which account for more than 50% market share. She also bred WOD series of broilers, which will lead the healthy sustainable development of the broiler industry in China. The parent stock of ‘Jing Brown 1’ layers and ‘WOD188’ broliers were exported to Tanzania on June 16, 2023, marks the first time China has exported its own poultry breeds. She was awarded the Outstanding Young Scientist of Beijing, and of the Ministry of Agriculture and Rural Affairs. Her work were awareded the Prize for Scientific and Technological Innovation of Beijing, and of the Ministry of Education. She received her B.S. and PhD degrees of Animal Genetics and Breeding from China Agricultural University.

Nan-Dirk Mulder joined Rabobank Food & Agribusiness Advisory and Research department (FAR) in 2001. He is Senior Global Specialist Animal Protein and has worked with many of the leading animal protein companies in the world. He is based in Rabobank headquarter in Utrecht, the Netherlands. Nan-Dirk graduated in agricultural economics, marketing and market research from the Netherland Wageningen Agricultural University in 1996. Before his appointment at Rabobank International, Nan-Dirk worked for the Product Boards for Livestock, Meat and Eggs (PVE) and the Agricultural Economic Research Institute (LEI) in the Netherlands. He was also Member of Livestock Management and Expert Committees at the European Commission. Since joining Rabobank International, Nan-Dirk advises the bank on global commitments in the animal protein industry. He has been also involved in the bank’s many advisory and research activities in the animal protein industry where he has been specializing in strategic issues in these industries. Nan-Dirk has advised and participated in projects on all continents of the world. He is also a regular speaker at conferences and seminars.

Ph.D., senior animal husbandry, graduated from Zhengzhou Grain Academy in 2001 with a bachelors degree in feed processing, graduated from Nanjing Agricultural University in 2004 with a masters degree in animal science, and graduated from North Carolina State University in April 2014 with a Ph.D. in poultry science, and is now the Chief Scientist of Jiangsu Yike Group, Director of Yike Groups Industrial Technology Research Institute, and Managing Director of Duck Hi-Tech Consulting Co. In 2013, he was awarded the Outstanding Graduate Student Research Award by the American Poultry Association (San Diego). As the main person in charge of 14 animal nutrition research projects, he has published 24 scientific and technical journal papers in both Chinese and English, and has applied for more than 50 patents in the poultry breeding end of the industry, of which 25 have been authorized.

He is an Agricultural Engineer and MBA graduated from Universidad Politecnica Madrid (Spain). He has 32 years of experience in the animal production industry and 29 in the hatcheries and in ovo vaccination business. After his graduation in 1.991, he worked for 1 year at the Trouw Nutrition research & development center in Spain. Then he worked for 2,5 years as Technical and Commercial Support for Hypor (Hendrix Genetics swine division). Next step was working as a commercial delegate in a local chemical and nutrition raw material supplier in Spain. In 1996 he joined Embrex, pioneering the BioDevices business in Spain and Portugal, first as a Field service technician and later, as a Country Manager of Embrex Iberica. After that he became Bioprocess Manager in EUAFME, auditing hatcheries and performing Process Evaluations and indirectly managing a group of Technical Veterinarians located in the markets. In 2012 and after the spin off of Pfizer Animal health into Zoetis, he started the position of BioDevices Customer Support lead for EUAFME until today.

Mr. Olav Boel is an ingenieur with a MBA, started my career in Petersime more than 20 years ago (2002) in sales. I have gained additional professional international experiences within steel wire industry (world leading multinational Bekaert fencing = Betafence), from sales management to export ?director position for Africa, Middle-East and Asia, after which I returned to Petersime as CCO, since 2018.

Leo Luo Technical Service Director, Kemin China. He is experienced in the prevention and control of intestinal diseases in livestock and poultry, the solution of non-antibiotic diets, and the production transformation of the latest scientific research results.

Xinwei Liao, the General Manager of the company, has 20 years of experience in the IT industry. He has worked on the informatization, digitalization, and intelligentization of multiple industries, excelling in IT planning and integrating the overall IT architecture of enterprises. As a co-founder of Magilan, he leads a group of experienced IT professionals and talented young returnees from overseas. With the independently developed image recognition and voiceprint recognition of laying hens as the core technology, they have developed a health inspection robot for laying hen breeding. In the Magilan team, he guides the development planning, business policies, and investment plans of the company based on the needs of the poultry industry, determines product requirements and research and development directions, and is responsible for team management coordination and business cooperation.

Johnny CHENG, Interroll Enterprise Management (Shanghai) Co., Ltd., food industry manager. Graduated from the School of Mechanical and Power Engineering of East China University of Science and Technology in 2009. 13 years of experience in the vertical field of agriculture, animal husbandry and food industry from farm to table, and has been committed to Sales and marketing of globally advanced production equipment and processing techniques in Southeast Asia and China

Ms. Teresa M. Agulles Teixidó, a native of Barcelona, Spain, graduated in Pharmacy from the University of Barcelona and she has an Executive MBA from EAE Business School in Barcelona, where she is also studying animal pathology and livestock management. Ms.Teresa focuses on the research of natural plant extracts as medicines and other plant therapies, and has led and participated in a number of professional research projects on natural products at the University of Barcelona, Ghent University in Belgium, and Ronzoni Institute in Italy. Since 2003, Ms.Teresa has been working in the animal nutrition and health industry, devoting herself in production, research and development of products, and providing technical support to customers. In 2013, Ms. Teresa and Chinese partners co-founded Qingdao PluVet Animal Health Co., LTD.. At present, the phytogenics developed and produced by the team led by Ms. Teresa have been sold to many large breeding groups in China and abroad, significantly reducing the use of antibiotics in farming and improving production performance.

Brian Earnest is lead economist for animal protein in CoBank’s Knowledge Exchange research division. He provides market and industry research for the poultry, pork and beef sectors. Mr. Earnest has more than 10 years of industry and consulting experience. Prior to joining CoBank, he was senior commodity analyst, poultry, with IHS Markit’s Food and Agricultural Commodities Economics group. Mr. Earnest provided forecasting and price risk strategies, client service, as well as project consulting in the poultry and egg space. He previously held various procurement and advisory roles with Topco Associates, LLC, a retail food industry cooperative. Mr. Earnest holds bachelor’s and master’s degrees in economics from Eastern Illinois University.

Dingding Li, CEO and Founder of LyJa Cultural Media Co., Ltd., which was established in 2004, focusing on Agriculture business in China. Dingding Li is the publisher of the magazines of Poultry International China and Egg Industry China. As a long-term strategic partner of WATT Global Media, she is in charge of the international marketing business for the agri-related companies in Asia. Prior to founding LyJa Media, Dingding Li worked as research consultant at British BDA (Beijing) Investment Co. in Beijing(1998-2002).

Peng Li received his undergraduate degree from Ocean University of China and his PhD from Texas A&M University. He has been the Asia-Pacific Regional Representative of the North American Animal Protein and Fats Refinery Industry Association since 2009. He promotes the safety and quality of U.S. animal protein and oil products in the Asian market and develops innovative applications for a wide range of products in livestock feed, aquafeed, pet food, oleochemicals, biofuels, and other fields.

Cai Bowen is an associate professor at Tsinghua Yangtze River Delta Research Institute, leader of the smart agriculture and information technology research group, director of the agricultural environment research and development team of Tsinghua Suzhou Environmental Innovation Institute, Shanghai Pujiang Talent, Suzhou Leading Talent, and senior consultant of Shanghai Tongji Equity Investment Fund Management Company. He has won No.7 in the World AI Fusion and Innovation Competition in 2019. He graduated from the University of Michigan with a bachelors degree in statistics, the University of Pennsylvania with a masters degree in statistics, and the Imperial College of Science and Technology with a PhD in civil and environmental engineering. His research interests are big data science, deep learning, and the development of smart agricultural information systems and intelligent equipment. His research interests are big data science, deep learning, and the development of smart agricultural information systems and intelligent equipment. He has in-depth research in the application of big data and artificial intelligence technologies in the fields of ecological agriculture, animal husbandry, agricultural vocational skills training, and modern agricultural science and technology.

Shouchang Zhou, Ph.D., Senior Veterinarian, master tutor. Vice President and Veterinary Director of Huayu Agricultural Technology Co., LTD. He has been committed to the poultry veterinary industry for a long time, mainly engaged in the purification of poultry diseases, the concept construction of farm biosafety system and field practice related research, presided over and participated in provincial and ministerial level science and technology innovation projects for many times, and has won the honorary title of Hebei Animal Husbandry and Veterinary Society young Academic outstanding.

Kai Li, Executive Master of Business Administration (EMBA), China Europe International Business School (CEIBS), Shanghai Jiao Tong University. He has been specialized in marketing management & consulting for nearly 30 years. He has served as marketing director and vice president of marketing in Fortune 500 and Chinas top 500 companies, and is well versed in the marketing management models and solutions of foreign, central, state-owned and private enterprises. He is good at using innovative methods combining marketing management, digitalization, and organizational capability improvement to help enterprises establish B2C, O2O, and DTC management systems and drive long-term sustainable development.